BRANDING 101

NOVEMBER  8, 2019

Episode 13

What makes a company memorable? The brand. It’s a word everyone loves to say and throw around, but do they really know what it is?

On this week’s episode we delve into the  importance of branding and define the parts that contribute towards a cohesive company ID. How does a business do this for themselves and evaluate their own brand effectiveness? Summit Club team member John Navickas gives you the skinny on where to start.